# Weekly investor update template

A short, repeatable update format that reports progress, decisions, risks and requests in plain language, without inflating results.

> **How to use this.** Send the same structure every week, on the same day. Report only what happened, mark estimates as estimates, and always include one ask.

## How to use this template

Keep the update under 300 words. Use the same headings every time so readers can scan for change. State facts with the date they were true. If you do not know something, say so.

---

**Subject:** [Company name] update, week of [date]

## Headline

One sentence on the most important thing that happened this week, good or bad.

## Progress against the plan

- **Planned for this week:**
- **Completed:**
- **Not completed, and why:**

## Evidence gathered

What you learned from customers, tests or data. Name the source and the date for each item.

- 
- 

## Decisions made

| Decision | Reason | Reversible? |
|---|---|---|
| | | |

## Risks and blockers

| Risk | What could happen | What you are doing about it | Owner |
|---|---|---|---|
| | | | |

## Next week

The two or three outcomes you will report on next time.

1. 
2. 
3. 

## Asks

Be specific about what would help. Name the person you are asking if you can.

- **Ask:**
- **Why it matters:**
- **By when:**

## Metrics

Use only measures you track consistently. Give the definition once, then keep it stable.

| Measure | Definition | Last week | This week |
|---|---|---|---|
| | | | |

## Before you send

- [ ] Every number has a definition and a date.
- [ ] Bad news is in the headline, not buried.
- [ ] Nothing in the update predicts an outcome you cannot control.
- [ ] The ask is specific and has a date.

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World Enterprise, https://worldenterprise.org/. Last updated 2026-10-06.