# Build repeatable growth

Define your metrics in writing, run one channel long enough to learn, fix leaks before adding traffic and turn the results into a monthly review.

Canonical URL: https://worldenterprise.org/playbooks/build-repeatable-growth/
Last updated: 2026-10-10
Publisher: World Enterprise, run by World Enterprise Group Incorporated

## The steps

1. **Define your metrics in writing.** Write one definition each for monthly recurring revenue, churn, activation and the cost of winning a customer. Use the same definitions in every report so that this month can be compared with last month.
2. **Pick one channel and run it long enough to learn.** Choose the single way of finding customers that has already worked once. Run it for a fixed number of weeks so that you can compare results rather than reacting to one good or bad week.
3. **Count cost and result for each channel.** Each period, record what you spent in money and time, and how many customers you won. Use the written definitions from step one so the figures stay comparable.
4. **Fix the leaks before adding traffic.** Look at onboarding, activation and support before you pour more people in. A leak in the first week costs more than a small gain in reach.
5. **Write the process down so someone else could run it.** Record each step of the channel in plain words, with examples. If it only works when you do it, it is a habit, not a process.
6. **Review monthly and decide.** Once a month, look at the results and choose to put more into a channel, change it or stop. Write the reason down and let the record carry into your investor updates.

## What you will have at the end

- A metrics definitions sheet
- A channel log with cost and result for each period
- A written process for the channel
- A monthly review with the decision and the reason