About
Editorial policy
How WE chooses, sources, checks, dates and corrects what it publishes.
Founders use what WE publishes to make decisions about their companies. This policy says how WE decides what to publish, what a reader can expect to find in it, and what to do when it is wrong.
Who is accountable
Articles, research briefs and guides are published under the byline World Enterprise Editorial. That byline means the company stands behind the piece. It is not a pen name for a named person, and WE does not invent authors, experts or quotations to give a page authority.
Sources
- A statement of fact, and any figure, is tied to a named source. Briefs list their sources in full; articles list theirs at the end.
- Sources are public primary documents where they exist: standards, regulations, official guidance and the published work of the bodies that own an idea. WE cites a secondary source only to say where a primary one can be found.
- Where a source could not be read in full, or two sources disagree, the page says so instead of smoothing it over.
- WE does not publish statistics it cannot source, and it does not publish client results or benchmarks. There are none to report.
- A piece that gives no figures says so rather than implying a data basis it does not have.
Checks before publication
The build is set to fail when an article publishes a statistic with no source, when a page makes a claim WE has marked as unavailable, or when a page is missing the disclaimers its section requires, such as the statement that WE makes no promise of funding. These automated checks do not replace reading; they are a floor under it.
Dates and updates
Every long-form page shows when it was last substantively updated. Briefs also carry a version and an “as of” date, the day their sources were read. If a source changes after that day, the brief is out of date until it is revised, and its date tells you so. A change to the meaning of a page is a dated update. A change to a typo is not.
Corrections
If you find a mistake, tell WE through the contact page and choose the topic “A correction to something WE published”. Say which page and what is wrong, and give a source if you have one. WE reviews the report, and when the page is wrong it fixes the page and updates its date. WE does not promise a response time and does not silently rewrite a page in a way that changes its meaning.
Use of AI tools
WE uses AI tools in its editorial work, for drafting, editing, research support and checking. A tool’s output is never treated as a source: facts are tied to the primary documents listed on the page, not to what a tool said. Images on this site are illustrations made for it. When an image is generated with AI, the footer of every page says so. Where an image shows a person, the figure is invented, unnamed and shown without a face, and none depicts or stands for a real person, founder, client or member of WE staff.
What WE does not publish
No customer quotes, no claims about money raised, no named clients, no invented case studies and no unsourced statistics. Educational pages on legal and financial subjects, such as how a SAFE works in general, are not legal or financial advice. For advice about your own company, talk to your own counsel.
Found a mistake?
Tell WE which page and what is wrong. A source helps.