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Insights / Go-to-market

Go-to-market desk

Position, price and reach your first customers.

Start with a one-page positioning statement made of five parts a buyer can check. Turn it into a landing page that says what the product does. Choose your first channels by what each one asks of you, and write the test before you run it. Learn what CAN-SPAM requires before you send a cold message. Structure founder-led sales calls in six parts. Work out where value sits before you set a price. Decide how a customer first meets the product: a demo, a pilot, a trial or self-serve. Read what the FTC rules say before you quote a customer. Read a two-version page test with the NIST statistics handbook. Read marketplace documentation before you build a listing. Each article ends with a section on what it cannot tell you.

Reading order

  1. A one-page positioning statement
  2. Writing a landing page that says what the product does
  3. Choosing your first channels
  4. Cold outreach that follows CAN-SPAM
  5. Founder-led sales calls: a structure
  6. Pricing a first SaaS: value, packaging and the questions to ask
  7. Trials, demos and self-serve: how a customer first meets the product
  8. Customer references and case studies without breaking FTC rules
  9. Landing page tests you can read
  10. Marketplaces and partner channels: when a listing helps
Go-to-market among the insights desks Go-to-market holds 10 articles of 134. Each cluster is a desk; each star is one article.
Go-to-market among the insights desks A dark sky crossed by one spiral arm with 14 star clusters on it, numbered 1 to 14. 1, Dream: 7 stars; 2, Build: 11 stars; 3, Grow: 6 stars; 4, Fundable: 8 stars; 5, Starting out: 14 stars; 6, Funding and capital: 13 stars; 7, Legal and company basics: 8 stars; 8, Team and hiring: 9 stars; 9, AI-native building: 9 stars; 10, Go-to-market: 10 stars; 11, Pathways: 12 stars; 12, Business models: 8 stars; 13, Sectors: 8 stars; 14, Operations and wellbeing: 11 stars. 1 2 3 4 5 6 7 8 9 10 11 12 13 14
  1. Dream 7 articles
  2. Build 11 articles
  3. Grow 6 articles
  4. Fundable 8 articles
  5. Starting out 14 articles
  6. Funding and capital 13 articles
  7. Legal and company basics 8 articles
  8. Team and hiring 9 articles
  9. AI-native building 9 articles
  10. Go-to-market 10 articles
  11. Pathways 12 articles
  12. Business models 8 articles
  13. Sectors 8 articles
  14. Operations and wellbeing 11 articles
Show the figures as a table
Published articles by desk
DeskArticles
Dream7
Build11
Grow6
Fundable8
Starting out14
Funding and capital13
Legal and company basics8
Team and hiring9
AI-native building9
Go-to-market10
Pathways12
Business models8
Sectors8
Operations and wellbeing11

Illustration: World Enterprise Group Incorporated, drawn at build time from the articles published on this site.

Reading time on the Go-to-market desk One dot per article, in whole minutes; the amber mark is the median.
Go-to-market 10 · median 7 min
0 min3 min5 min8 min10 min

Each dot is one article; the amber mark is the desk’s median.

Show the figures as a table
Reading time on the Go-to-market desk
GroupArticleReading time
Go-to-marketA one-page positioning statement6 min
Go-to-marketChoosing your first channels6 min
Go-to-marketCold outreach that follows CAN-SPAM7 min
Go-to-marketCustomer references and case studies without breaking FTC rules7 min
Go-to-marketFounder-led sales calls: a structure7 min
Go-to-marketLanding page tests you can read7 min
Go-to-marketMarketplaces and partner channels: when a listing helps6 min
Go-to-marketPricing a first SaaS: value, packaging and the questions to ask7 min
Go-to-marketTrials, demos and self-serve: how a customer first meets the product7 min
Go-to-marketWriting a landing page that says what the product does7 min

Chart: World Enterprise Group Incorporated, counted at build time from the articles on this desk.

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