The team
The team WE steers
You set where the company goes. WE answers for how the team gets there.
A team inside your company
The team is part of the engagement. The team WE steers works on your company and on nothing else. You decide where the company is going. WE decides how the team gets there with you, and answers for how it is run.
You do not recruit, contract or manage the people on the team. WE does, including any subcontractors it brings in. You review the work and set the direction.
- The team works only on your company, role by role, as written in your team schedule.
- WE recruits the people, manages them and replaces them when needed, including subcontractors.
- WE gives direction, planning, coaching, quality oversight and reporting.
- You set where the company goes.
Your company
- Product design
- Front end
- Back end
- Quality assurance
- DevOps and security
- Brand
- Growth and support
- Operations
- Delivery lead
Your named contacts at WE
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Delivery Lead - Technical Lead
- Executive Sponsor
The roles a team can include
Roles are functions, not named people. Your plan decides which of them your team holds, and roles change by notice as the agreement sets out.
| Role | What the role does |
|---|---|
| Delivery lead | Keeps the cycle plan, the review and the list of open decisions current, and is the day-to-day contact for the founder. |
| Product design | Turns the validated problem into flows, screens and a design system the team can build from. |
| Front end | Builds the part of the product customers see and use. |
| Back end | Builds the services, data and integrations behind the interface. |
| Quality assurance | Tests each release against what was agreed and records what was found. |
| DevOps and security | Sets up environments and releases, and works through the security baseline checklist. |
| Brand | Shapes the name, identity and messaging the product is presented with. |
| Growth and support | Helps run customer conversations, onboarding and the support loop. |
| Operations | Sets up the operating cadence, goals and metrics definitions the company reports against. |
Two companies, one objective
WE and your company are two companies with one objective: a product that customers use and a company whose evidence holds up. That is why the team is dedicated. Its work is measured against your company's goals, and WE answers for how the team is steered.
What the team is not
- The team is not a set of freelancers you must recruit, brief and manage. WE does that.
- The team is not a fixed promise of output. WE steers the work, and what ships depends on the scope and on your decisions.
- It is not legal, tax or accounting help. Those stay with your own counsel and accountant.
The long game
Move fast every week. Build for the decade.
A team that ships every week, and stays long enough to know the company.
Every week
Fast, and written down.
-
1 Plan The week’s cycle is set in writing. -
2 Build A dedicated team ships the work. -
3 Report A written status, every week. -
4 Decide You say yes or no to the next cycle.
Every year
Patient, because the odds turn slowly.
Most new businesses close in the first five years. After that, each year survived makes the next more likely. WE paces the work to that curve.
Find out which roles your company needs
Start a readiness review. WE arranges a conversation, then sends a one-page read of where your company sits on the business clock and what the next phase needs.