Long-horizon business incubation and consulting

Step 2 of 5

What happens after you apply

What follows an application, in the order the program pages give it, and the questions to put to WE at each step. No durations and no outcomes.

First, WE reviews the application

WE reviews each application. WE replies to the email address you give. WE does not state a response time on this site.

A clear no is as useful to you as a yes. How WE decides lists what an application is read for and what WE does not decide.

Then you and WE agree the scope

If the idea fits, WE and the founder choose which service lines the company needs and what each one will and will not cover. The scope is written down in an agreement, so both companies work from the same page.

WE shares the written agreement before you commit to anything, and you should read it with your own counsel.

What this page leaves to you

This page repeats only what the program pages already say. Where they are silent, the questions below are for you to put to WE. WE makes no promise of funding.

Next, read your first months, in order. The full path is on How the program works.

The steps

  1. Step 1: Apply

    Start a readiness review: tell WE where the company stands. The application is short and asks only what WE needs to judge fit. WE then sends a one-page read of where the company sits on the business clock.

  2. Step 2: Agree the scope

    WE and the founder choose which service lines the company needs and what each one will and will not cover. An NDA comes first, then draft agreements and an order form with every term written down, which you review with your own counsel.

  3. Step 3: Assemble your team

    WE recruits the team for the roles the plan calls for. The team works only on your company. WE steers it, manages any subcontractors and answers for how it is run.

  4. Step 4: Work in focused cycles

    The team works in short, reviewed cycles. Each cycle has a stated goal and a visible set of artifacts. WE uses its A.N.D.R.O.I.D. Ops loop to decide what a cycle contains.

  5. Step 5: Review and decide

    Every week a written status, every month a service report, every quarter a business review, and an Orbit Review at each phase checkpoint. You decide what the next cycle holds, and roles change by notice as the agreement sets out.

Questions you can ask

  • What will the written scope name as in and out for my company?
  • Which service lines does my company need, and what will each one not cover?
  • Which roles does the scope call for, and what will each role work on?
  • How will I see the goal and the artifacts of each cycle?
  • What should I bring to a review so that I can decide what the next cycle holds?
  • How does the agreement set out scaling the team up or down by notice?

Start a readiness review

Tell WE where the company stands. WE replies to arrange a conversation and a written read of your company's timeline.

A short PDF of the charts and sources, sent by email to the address you give.

Talk to WE : A question that does not fit a form.