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- Bottom-up market sizing for a first SaaS
- Customer discovery interviews without false positives
- Fake-door and concierge tests
- Is your SaaS idea a business or a feature?
- Kill criteria: deciding in advance when to stop
- Mapping the alternatives a customer already uses
- Write the problem brief before the code
- A boring first technology stack
- An operating rhythm for a remote offshore team
- Architecture decisions to defer in the first six months
- Build versus buy for auth, billing and email
- Cutting an MVP with the cut-line test
- Estimating a first release: ranges and what they hide
- Observability for a small team: logs, metrics and alerts you will actually read
- Product management for a first SaaS: roles, backlog and decisions
- Shipping safely with feature flags and rollback
- What a dedicated team is, and is not
- Writing a product requirements document people read
- Feedback loops that reach the product
- Onboarding is acquisition: time to first value
- Pricing page fundamentals for a first SaaS
- Retention basics for a first SaaS
- Support at five customers, not fifty
- Your first ten customers: a founder-led sequence
- Answering a security and privacy questionnaire
- Choosing the right first investors for a SaaS company
- Customer evidence and reference calls
- Evidence over narrative: what diligence actually tests
- IP, contracts and access diligence for small engineering teams
- Ordering a pre-seed evidence pack
- Questions to ask your counsel before you sign
- The founder time budget of a raise
- A non-technical founder building SaaS: what to own and what to delegate
- A technical founder's blind spots: selling, pricing and saying no
- Choosing a co-founder, or deciding not to
- Encore founders: starting a company after fifty
- Founder age and growth: what the Census study of 2.7 million founders found
- Founders inside a company: intellectual property and employment agreements
- Founding from outside the United States: what changes for a remote founder
- From first filing to first payroll: what the timing data says
- Part-time to full-time: deciding when to commit
- Second-career founders: turning domain knowledge into a SaaS idea
- Solo founders: where a second pair of eyes comes from
- Student founders: the questions to settle before you start
- What a first-time founder should settle first
- Women and immigrant founders: what the Census and research data show
- Angels, micro-funds and funds: what the rules say and what to ask
- Bootstrapping versus raising over a ten-year horizon
- Cap table basics for founders
- Crowdfunding and Regulation CF for a software company
- Funding a first SaaS from customer revenue
- Funding a software startup: the routes and what each asks of you
- Grants and SBIR programs for software companies
- Reading a term sheet, line by line
- Revenue-based financing and venture debt: when they apply
- Runway and burn: the arithmetic
- SAFE or convertible note: how the two instruments differ
- SBIR and STTR as patient capital for research-based companies
- The time between funding rounds: what Carta data reports
- Choosing an entity: LLC or C corporation
- Founder equity splits and vesting
- Founder IP assignment and confidentiality agreements
- Open-source licenses inside a commercial product
- Privacy law basics for a small product
- Terms of service and privacy policy: what each document is for
- The 83(b) election and its deadline
- Trademark name clearance before you commit
- Contractors and employees: the classification tests
- Hiring across borders: employees, contractors and employers of record
- Offer letters: what they should state
- Onboarding a new team member: what to prepare before day one
- Stock options for early employees: what an option is and what to ask
- Structured interviews for a small team
- Writing a job description people can answer
- Writing down how a remote team works: a team handbook
- Your first hire: what to settle before you write the job
- AI features and customer data: what to decide first
- AI regulation for a small SaaS company: what to ask counsel about the EU AI Act and the Texas AI statute
- Choosing a model provider: the questions that matter
- Evaluating an LLM feature before you ship it
- Human review in an AI feature: where to keep a person in the loop
- Metering and budgeting model usage
- Prompt injection and the OWASP Top 10 for LLM applications
- Retrieval-augmented generation: what it is and where it breaks
- The NIST AI Risk Management Framework for a small team
- A one-page positioning statement
- Choosing your first channels
- Cold outreach that follows CAN-SPAM
- Customer references and case studies without breaking FTC rules
- Founder-led sales calls: a structure
- Landing page tests you can read
- Marketplaces and partner channels: when a listing helps
- Pricing a first SaaS: value, packaging and the questions to ask
- Trials, demos and self-serve: how a customer first meets the product
- Writing a landing page that says what the product does
- Acquiring a small software product instead of building one: what to check
- Acquisitions, acqui-hires and wind-downs: the exits to recognize
- Choosing a startup program that fits: a decision guide
- Customers as capital: pilots, prepayment and design partners
- From client work to a product: productizing a service business
- From side project to company: the decision points
- Joining as a founding team member: what to ask before you commit
- Matching a funding route to a stage: a decision guide
- Paying a first team before funding: the options and what each risks
- Spinning a product out of an employer: what to settle first
- Three ways to start: an idea, a skill, a problem you have lived
- Using SBA resource partners: SBDC, SCORE, WBC and VBOC
- API-first products and developer tools
- B2B SaaS: how the model works and what it asks of a first company
- Marketplaces: the two-sided start-up problem
- Open-core and open-source businesses
- Platforms and ecosystems: when a product becomes a platform
- Product-led and sales-led growth: choosing between them
- Usage-based, seat-based and hybrid pricing models
- Vertical SaaS: depth over breadth
- Climate-tech software: considerations before you build
- Edtech SaaS: considerations before you build
- Fintech SaaS: considerations before you build
- Government software: considerations for selling to the public sector
- Healthtech SaaS: considerations before you build
- HR and recruiting software: considerations before you build
- Legal software: considerations before you build
- Security software: considerations before you build
- A weekly operating rhythm for a founder
- Books and basic accounting for a software startup
- Burnout: recognizing it and what to change
- Choosing and managing a small company's software stack
- Coworking and community: what the research shows about staying power
- Insurance for a software startup: what exists and what to ask
- Meetings, async work and decision records for a small team
- Shutdown data and what survivors do differently
- The longevity paradox: sprint weekly, endure for a decade
- The tax calendar a US software startup should know exists
- Working through a disagreement with a co-founder
Research
Templates and checklists
- Templates and checklists
- One-page problem brief
- Customer interview guide
- MVP cut-line worksheet
- Weekly investor update template
- Seed data room checklist
- Security baseline checklist
- Decision log
- Interview synthesis sheet
- Job description template
- Landing page brief
- Outreach sequence worksheet
- Pricing page checklist
Reference
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