Product
Product design
Turns what customers told you into flows, screens and a design system the build team can use.
Operators
Operator roles
The roles WE places around your team, and where each one stops.
A dedicated team is made of roles
A dedicated team works only on your company and is made of defined roles. You choose the roles your company needs, and you can scale the team up or down by notice as the work changes.
WE steers the team and manages any subcontractors it uses. You deal with one team and not with a chain of vendors. The team is fully remote.
Roles, not individuals
This page lists functions. It does not name the people or firms who fill them, and it does not describe any person’s background. A role description tells you what to expect from the function and where it stops, so you can plan the rest.
The role list is the same list the Team Composer uses, so what you sketch there matches what is described here.
The nine roles
Engineering
Front end
Builds the parts of the product people see and use, in the browser and on small screens.
Quality and operations
Quality assurance
Plans and runs tests, records defects and checks each release against what was agreed.
Engineering
DevOps and security
Sets up the build, release and hosting routine and reviews the product for common security mistakes.
Brand and growth
Growth and support
Runs customer discovery, pilots and a first support routine, and keeps the pipeline honest.
Quality and operations
Operations
Keeps the weekly rhythm: goals, metrics, reviews and the written record of decisions.
Delivery
Delivery lead
Plans each cycle with you, keeps the team on that plan and reports results in writing.
Where each role stops
| Role | Mostly supports | Does not do |
|---|---|---|
| Product design | Line B | Does not decide what the product is for. That stays with the founder. |
| Front end | Line B | Does not set product priorities or change scope without a written decision. |
| Back end | Line B | Does not run your live product around the clock. |
| Quality assurance | Line B | Does not give any assurance that a product will pass an external audit. |
| DevOps and security | Line B, Line G | Does not certify the product and does not stand in for a specialist you hire. |
| Brand | Line A | Does not give legal advice on names, marks or domains. Your counsel does that. |
| Growth and support | Line C | Does not close deals for you and does not promise that conversations become customers. |
| Operations | Line D, Line E | Does not keep your books, file your taxes or run the company for you. |
| Delivery lead | Line A, Line B, Line C, Line D, Line E, Line F, Line G | Does not promise a delivery date or a funding result. |
Service lines are described on the services page. Each line carries its own list of what it does not do.
Sketch the team you need
Choose roles in the Team Composer, or ask WE a question first.