Long-horizon business incubation and consulting

Executive brief

Early-stage diligence

Which records a young software company can show an investor, what each one proves and where the proof stops

An early-stage software company hands an investor a folder, and the folder mixes documents of very different standing: registers the law requires, contracts a court would read, and slides written last week. This brief sorts that material by the kind of claim each item can support.

Six records come up in turn: shareholdings, ownership of the code, the sale of shares, the tax elections of founders, product security practice and the open source components inside the product. For each it reports what a public source says about the rule behind the record, and then separates that report from analysis of how a reader might test it.

One more section covers the figures a company reports on its own behalf, where public sources say least. The brief closes with questions to put to a company, and with a plain account of what a review of documents cannot establish.

The brief describes how the subject works in general. It is about no company and is not an assessment of any. It is general information for investors. It is not legal, tax or investment advice.

The brief at a glance

The chapters in reading order, and one public figure that frames the question the brief answers.

The chapters, as a constellation

1 2 3 4 5 6 7 8 9 10 11 12 13 14
Venture-backed founders whose company succeeded, by track record
Show the figures as a table
Venture-backed founders whose company succeeded, by track record
GroupSuccess rate
Founded a successful company before30%
Last venture failed22%
First-time founder21%

Venture-backed U.S. founders in the study; success means the company went public or filed to.

Source: Gompers, Kovner, Lerner and Scharfstein, Performance persistence in entrepreneurship, Journal of Financial Economics , 2010

These figures describe the founders in each study, not WE's results.

Format
Written brief
Updated
October 11, 2026
Sections
14

What the brief covers

The sections of the full brief, in order. WE sends the full text by email to the address you give.

  1. The question this brief answers
  2. About the evidence
  3. How to read the evidence an investor can see
  4. The record of who owns the company
  5. The record of who owns the work
  6. The record of how the shares were sold
  7. The tax elections on founder stock
  8. The product and how it was built
  9. The open source inside the product
  10. The numbers a company reports about itself
  11. The evidence side by side
  12. Questions to ask before relying on any of it
  13. What this brief cannot tell you
  14. Sources

Request the brief

Request the brief: Early-stage diligence

WE sends the brief by email to the address you give.

WE sends the brief to this address.

Optional.

This brief gives considerations for founders. It is not legal, tax or investment advice.

Start a readiness review

Tell WE where the company stands. WE replies to arrange a conversation and a written read of your company's timeline.

A short PDF of the charts and sources, sent by email to the address you give.

Talk to WE : A question that does not fit a form.