Long-horizon business incubation and consulting

Founder segments

Second-career founders

Considerations for a founder moving into software from another career: starting points, client work and what to ask before joining.

WE is a long-horizon business incubation and consulting firm. WE is fully remote.

If you are changing careers, the program’s own description of a good fit is on the page about who the program is for.

Who this is for

You are moving into building a SaaS product from another line of work, and you may bring deep knowledge of one field more than of software. This page points to reading about starting from a skill or a lived problem, about client work and about joining an early company.

Common challenges

  • Choosing a starting point

    Founders begin from an idea, a skill or a problem they have lived, and the article sets the three side by side.

  • Turning service work into a product

    A service business that turns repeated client work into a product has to check who owns what it has built, what client data it holds and how it prices.

  • Weighing an offer from an early company

    The word founding describes several different arrangements, so the article suggests asking the person making the offer which one they mean and getting the answer in writing.

Reading path

Start a readiness review

The application form asks about your company, your team and what you are building.