Worksheet
Interview synthesis sheet
A one-page sheet for turning customer interview notes into findings: coded observations, clusters, a findings table and a list of what you do not know.
How to use this. Fill in one sheet per round of interviews, soon after the round ends. Write observations before interpretations, and keep the raw notes untouched in their own file.
1. The round
- Question this round was meant to answer:
- Interviews in this round:
- Who you spoke to and how you found them: say if most came from one source, such as friends or one introducer.
- Who observed or took part in the analysis:
- Consent: [ ] Each participant agreed to the interview. [ ] Each participant agreed to any recording.
- Where the raw notes are stored, and who can open them:
2. Observations
One observation per row, in plain words, with no interpretation. Code each one:
- D is something the person did.
- S is something the person said about the past.
- P is a prediction of what the person would do.
| ID | Interview | Code (D, S or P) | Observation |
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 | |||
| 4 | |||
| 5 |
3. Clusters
Group observations that belong together and give each group a plain name.
| Cluster name | Observation IDs | Interviews covered | Single case or pattern? |
|---|---|---|---|
4. Findings
| Finding (one plain sentence) | Evidence (interviews, and how many are D, S or P) | Confidence (high, medium, low) and why | What it changes |
|---|---|---|---|
5. What you do not know
- Interviews that disagreed with a finding, and how:
- Questions the interviews did not answer:
- People you have not yet spoken to, who could change a finding:
6. Decisions this informs
| Decision | Which finding it rests on | Next test or step | Owner |
|---|---|---|---|
7. Example of a filled row
Illustrative example, not a real company. A fictional shift-scheduling tool for small cafes.
| Finding | Evidence | Confidence and why | What it changes |
|---|---|---|---|
| Owners fix schedule conflicts by text message on the day. | Six of eight interviews. Five D, one S. | High: most are things people did. | Test a same-day change feature before a planning feature. |
8. Checks before you share the sheet
- [ ] Every finding points to specific interviews.
- [ ] Predictions are not counted as behavior.
- [ ] Disagreeing interviews are listed.
- [ ] Names and contact details are not on the sheet.
- [ ] Contact details are deleted when you no longer need them.
- [ ] The sheet is saved with the date, next to your conversation log.
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