Pricing page checklist | World Enterprise

How to use this. Tick each item that is true of your page today. Every item left unticked is a question to answer before you publish a price or change one.

1. Clarity

[ ] Each plan says who it is for, in one sentence.
[ ] Each plan lists what is included, in the same order as the other plans.
[ ] The page says what costs extra, or says that nothing does.
[ ] The billing term is stated: monthly, annual or both.
[ ] The unit you charge for is stated: per seat, per account, per use or flat.
[ ] The page says how a customer changes or cancels a plan.

2. Honesty

[ ] The price is shown, or the page says plainly how a visitor gets a quote.
[ ] Every fee is shown before checkout, not first at checkout.
[ ] Any trial states exactly what it includes, when it ends and what happens at the end.
[ ] Any discount states its conditions on the same screen.
[ ] Taxes are described accurately for the places you sell to. Ask your counsel or accountant what applies.
[ ] The page does not describe a plan as popular, best or most chosen unless you can show it.

3. Comparison

[ ] The differences between plans are in one table.
[ ] The table uses words as well as symbols, so it makes sense to a screen reader.
[ ] A visitor can tell which plan fits without contacting you.
[ ] The table does not rely on color alone to show what is included.

4. Trust

[ ] The terms of service and the privacy notice are linked from the page.
[ ] The cancellation and refund policy is linked, and matches what you actually do.
[ ] The page says where to get help before buying.
[ ] No logo, quote or number appears without permission and a source you can show.

5. Accessibility

[ ] Text has enough contrast against its background.
[ ] Every control can be reached and used with a keyboard.
[ ] The page works when zoomed to twice its size without sideways scrolling.
[ ] Prices and plan names are text, not images.

6. Price change log

Never overwrite a price. Add a row each time a price, a package or a billing term changes, and keep the old row.

Date the change took effect	What changed	Previous value	New value	Reason	Who approved

7. Before you publish

[ ] You wrote down what you expect to happen, and what you will do if it does not.
[ ] Existing customers know what changes for them, and when.
[ ] The change is recorded in your decision log.
[ ] Your counsel has seen any wording about renewals, price changes or refunds.